Camping Théâtral is a one-time festival launched in June 2022 by the Marielle Pinsard Company at the Maladaire campground (La Tour-de-Peilz). It’s a refreshing initiative designed to offer an alternative to the cultural scene — which has been severely impacted by the COVID-19 pandemic — by bringing events to unusual outdoor venues or under big tops. Shows, concerts, performances, street art, creative workshops, and all kinds of one-off events brought life to this idyllic setting. A playful, summery, and highly adaptable tricolor visual identity was created to showcase this one-of-a-kind experience!